Twitter's latest IPO filings show that it's shares will be offered at between around £10 - £12 ($17 - $20) which values the company at around £6.8billion ($11billion). There's no doubt that this IPO will be watched carefully by those in both the technology and banking industries, especially following Facebook's bad IPO in May 2012.
Twitter opens Analytics to all
Twitter analytics and ads have been opened up to all users. Although it's still only possible to advertise to users in the US the analytics is a great new tool for all businesses and power users, even if they don't advertise. The analytics shows the number of RTs, replies and favourites for every tweet and tweets can be ranked by 'Best', 'Good' and 'All' to see what tweets get the greatest response from followers. It's available via ads.twitter.com.
Twitter creates Vine
Twitter have released a new iPhone and Android app called Vine. The app allows users to record 6 seconds of video, not all at once, and upload it to the service and to their Twitter accounts. It's been a hit so far with some quite videos being posted.
Twitter's new look
Twitter have been busy working away on a new profile design and their creation was released today. They're given everybodies Twitter profiles a new look where users can set a header image - much like Facebook's cover photo. It should be interesting to see how creative people get with this new space, there were some excellent Facebook cover photos doing the rounds soon after that launched. They not only updated twitter.com but also their Android and iOS apps, bringing them all in line with a similar look and feel. The new header images also show on the apps as well as an enhanced image feed.
So far the reaction to these updates has been extremely positive. I personally think they're brilliant. What are your views?
Have you seen any cool header images? Comment with a link.
Twitter gets tough with it's API
Twitter is starting to get tougher and stricter on how developers use it's API. In a blog post today Michael Sippey outlined the companies plans. They basically want developers to stop making clients that 'mimic' the Twitter experience, whether this be on the web or via one of the mobile apps, and focus their attention on integration. It's completely understandable that Twitter want to go this way. Having users use Twitter.com or one of their apps is the only way they can ensure they continue to receive advertising revenue.
It's apparent that Twitter are eager to get as few people using third party client, such as Hootsuite, as possible. After all they receive no money when somebody uses these clients. Even their own client, Tweetdeck, has gone backwards in terms of user experience, seemingly they don't want people using this either.
Are you a developer? What do you think about Twitters plans for its API? Comment below.