Accelerate or Stall: Learning from e/acc

Over the last year or so, a new term has been circulating in the worlds of technology and innovation policy: effective accelerationism, often shortened to e/acc. It is a philosophy that has sparked debate across the tech world and beyond, and one that business and technology leaders should take note of.

At its core, e/acc is the belief that society should lean into technological acceleration rather than attempt to slow it down. Instead of adopting a precautionary principle, holding back until risks are fully understood, e/acc argues for pushing forward boldly, assuming that progress brings more benefits than harms in the long run. The underlying conviction is that the only way out of today’s challenges such as climate change, economic stagnation, wealth inequality, and many more, is through more technology, not less.

Supporters of e/acc, which I generally find myself in the camp of, point to history. Every major leap from electricity, to aviation, to antibiotics, to the internet brought profound disruption and new risks. Yet slowing progress would likely have delayed life-changing benefits. In the e/acc view, technological slowdown is not neutral; it actively worsens the human condition by holding back cures, tools, and solutions that could address global challenges.

The message is straightforward: those who embrace acceleration will be at the forefront of market transformation. Rapid adoption of AI, biotech, clean energy, and space technologies could unlock entirely new industries and positively change lives globally. Organisations, including the public sector, that adapt and experiment quickly stand to benefit disproportionately, while laggards risk irrelevance.

Of course, elements of e/acc are controversial. Critics argue that “move fast and break things” (Mark Zuckerberg’s old tagline at Facebook) has already proven reckless, particularly in the negative mental health impact of social media and it’s effect on data privacy. They warn that acceleration without guardrails can amplify inequality, reduce labour markets, and create technologies whose risks outweigh their benefits, such as autonomous weapons or poorly regulated AI.

Another criticism is that e/acc can feel techno-deterministic, as if technology alone solves societal issues, ignoring the importance of governance and ethics. Critics contend that acceleration without consideration risks a future dictated by a small group of massive corporations (cough Meta, Google, Elon Musk) and not by broader society.

So for policymakers and business leaders, the relevance of e/acc is not about wholesale acceptance or rejection. Instead, it invites a deliberate debate: how much acceleration is appropriate, and under what conditions?

Organisations might adopt an “accelerate with responsibility” approach, pursuing rapid innovation while embedding safeguards such as ethical review, stakeholder engagement, and transparent governance. This recognises the power of acceleration but tempers it with accountability. I would argue that this almost ‘sitting on the fence’ approach could lead a worse outcome.

Whether you agree with effective accelerationism or not, the philosophy forces us to confront reality: technological change will not wait for us to feel comfortable. The challenge is not to decide whether acceleration will happen, it already is, but to determine whether you will steer it or be swept along by it.

“You cannot pause the future, but you can choose how prepared you are when it arrives.”

The Power of Disappearing

Most of us rely on precise plans, set destinations, and the comfort of companionship. Yet choosing to leave these assurances behind and disappearing for a day, weekend, a week, several months, without sharing your itinerary, can lead to profound personal growth. This idea—venturing alone to an unfamiliar place (or even a familiar one) with no agenda—challenges you to navigate your own path while discovering hidden capabilities.

I was inspired by this tweet to think about all the times I’ve disappeared, from a couple of hours on my motorbike, to a long weekend in Nice, even a week in New York, almost every time has been overtly positive.

When you disappear and disconnect without plans, you experience a heightened engagement with your surroundings. Without companions or digital check-ins, you become attuned to details that might otherwise go unnoticed: the layout of streets, subtle variations in architecture, the rhythm of local life. You interpret signs, negotiate directions, and respond to unexpected twists in real time, creating a state of heightened awareness and autonomy.

Disappearing into a new city alone is an exercise in self-reliance. With no one to consult when lost or uncertain about where to eat or which landmarks to visit, you learn to trust your instincts and adapt quickly. This independent approach builds confidence and sharpens problem-solving skills. You develop observation, improvisation, and intuition—valuable skills that transfer to daily life's unexpected challenges.

There's freedom in not having your moves documented or scrutinised. Free from the pressure of social media updates, you experience your surroundings purely for yourself. You choose which side streets to explore or which cafés to visit to rest and just people watch, without needing to consider what others want or need. This ability to be utterly selfish is unique and freeing. Each discovery becomes uniquely yours, creating vivid memories and authentic stories.

Conversations with strangers take on deeper meaning. Simple requests for directions or recommendations lead to spontaneous exchanges that offer insights into local culture and create brief but memorable connections. These encounters, driven by genuine curiosity rather than social obligation, foster a sense of belonging and remind us that humanity transcends borders.

This temporary disappearance often brings a fresh perspective on life back home. After navigating a foreign place with just a map and your wits, everyday challenges seem more manageable. You discover that most obstacles yield to clear thinking and adaptability. In this way, disappearing isn't escape—it's self-discovery.

Ultimately, the power of disappearing lies in learning to rely on yourself, sharpen your awareness, embrace the unexpected, and importantly, doing what you and only you want to do. It proves you can thrive beyond familiar structures and routines. This sense of possibility and resilience isn't just exhilarating in the moment—it leaves a lasting imprint, empowering you to face life's uncertainties with greater confidence and poise.

Now Disappear!

Stop using your phone as an alarm clock

80% of people check their phone within 15 minutes of waking up. [1]

Of those a further 80% check their phone before they do anything else. [1]

83% of people use their phone as an alarm clock. [2]

Those numbers being almost identical can’t be a coincidence.

I’ve nearly always been in that 80%. For certainly most of my adult life the first thing I’ve done when waking up is check my phone and specifically check social media. It used to be Facebook, then Reddit, Instagram and Twitter got added to the endless scrolling morning ritual. What starts as “just 5 minutes to see what’s happening” very quickly turns in to “oh shit I’ve been scrolling for half an hour”.

For me it even got to the point that I would set my alarm 30 minutes earlier than usual just so that I had time in my morning routine to scroll social media.

While 30 minutes doesn’t sounds too bad it sets your mindset for the day ahead. You start your day with a lazy morning in bed mindlessly scrolling social media, searching for those little hits of dopamine that it injects in to your brain. This sets your mind to be searching for the same dopamine hits throughout the day.

A few months ago I started making a concerted effort to not get on my phone in the morning until all of my morning routine was done, until I was showered, dressed and ready for the day. This worked all of about 3 days before reverting back to the scrolling habit.

I knew I needed to get my phone out of reach in the mornings until I was out of bed at least. I put my phone on the other side of the bedroom, forcing me to get out of bed to turn the alarm off. On paper this is great, it gets you out of bed and gets some blood flowing but there were two issues with this. Firstly, I wore my Apple Watch to bed to track my sleep and could turn the alarm off from there, and secondly, the temptation of a nice warm cosy bed was just too much. I’d get out of bed, grab my phone, turn the alarm off and jump straight back in to bed commencing the regularly programmed scrolling.

I needed to stop using my phone as an alarm. Even if I put it out of the bedroom the first thing I’d be doing when I wake up is grabbing my phone to turn the alarm off.

So I bought an alarm clock!

Mind blowing I know.

Having a standalone alarm clock meant I could now get my phone out of the bedroom completely. Putting my phone in the kitchen at night created a huge barrier to the immediate scrolling. Although I could go and get my phone and jump back in to bed, I had no reason to, it was no longer buzzing a loud alarm that I needed to turn off.

Furthermore, I got an alarm clock without a snooze function. One alarm, that’s it.

My wake up routine very quickly, well literally overnight, went from alarm off —> scroll for 30+ minutes —> shower, dressed, more scrolling and so on to alarm off —> shower, dressed and so on. This mindset shift from scrolling for dopamine to productive action was genuinely phenomenal. I suddenly felt awake, productive and ready for the day straight out of bed.

I noticed the impact immediately on my screen usage too which went from an average of close to 5 hours per day down to around 2 hours per day. My days became far more productive, I no longer needed to work in to the evening to finish tasks as they were all done by 6pm.

Getting an alarm clock changed my life.

This article was originally published on LinkedIn.

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[1] https://www.nu.nl/files/IDC-Facebook Always Connected (1).pdf

[2] https://www.reviews.org/mobile/cell-phone-addiction/

Some things on my mind, and not on my mind, in 2021

I often do a ‘trends to watch this year’ article but thought I’d do something a bit broader this year.

Here’s some things on my mind this year, and some things I’m not really thinking about.

Thinking about:

Telecoms:
- Private Cellular Networks
- Satellite & HAPS for cellular type communications

Information/data:
- AI Assurance
- Misinformation and it’s use in terrorism and by hostile state actors

Society:
- Future of cities. More social/play/living, less working
- Permission-less work & portfolio careers

Politics & Economy:
- China, in particular Chinese companies growing sales in to the west. Quality has improved massively, costs remain relatively low, internal market becoming saturated.
- India. The biggest English speaking STEM trained population in the world with growing wealth and connectivity.
- Cryptocurrencies. Starting to become more useful and differences appearing between wealth stores (like Gold in the analogue world) and day-to-day use for spending.

Other:
- Sustainable energy (incl. small nuclear)

Not really thinking about:
- Consumer 5G services and devices
- USA, UK, EU politics and economics
- Autonomous cars - still at least 5 years away
- AI in a general broad sense
- Future devices like VR/AR

Setting Personal Objectives - How to Get it Right

"New year, new me". To be honest I'm not really in to the whole idea of waiting until new year to change but these arbitrary dates such as new years, birthdays, and anniversaries do offer us a good point to reflect, plan and adjust. The challenge though is that so many people get it wrong and simply end up failing within weeks or perhaps months at most.

It's not that people lack motivation or will power it's more that our objectives are wrong to start with.

Let's take a common new year's resolution: "I'm going to get fit and healthy." We all know that this isn't an objective. There's no way to measure your progress and ultimate success, there's no timescale, and is it even realistic? So let's make it a bit smarter. "I will have a body fat percentage of no more than 15% by 1st July so that I look great in my summer holiday pictures". Better, but still not an objective. This, I would argue, is a vision not an objective. Our vision is where we want to be, and our objectives are how we will get there. Our objectives build towards our vision.

The best way to come up with our personal objectives is to look at our vision, where we are now, and figure out what steps we need to take on a, I would suggest monthly basis, to get there.

Sticking with our example then, let's say we're currently at 20% body fat and don't really exercise much beyond the odd family walk at the weekend. If we just had "get to 15% body fat by July" as our objective we would likely rush out the door and try running 5k every day, or go to the gym 6 days/week, spend £100s on a Personal Trainer, throw out all 'unhealthy' food, and end up burning out and quitting after a month or two.

Thinking about our objectives as steps towards our vision though we take a very different approach.

We know that to lose fat calories in must be lower than calories out. So in our first month we might have just two simple objectives. Firstly, "log all meals every day using MyFitness Pal", and secondly, "do 30 minutes of light exercise twice per week at lunch time rather than watching television". We're now starting to form useful habits: tracking our calorie intake and doing some regular exercise. In our second month we can start to ramp up a bit. We might add some objectives such as "consume no more than 2,000 calories per day" which is now a lot easier as we know how many we usually consume and we're in the habit of tracking it, do "30 minutes of walking 2 times per week at lunch time" and "online exercise classes 2 times per week straight after work". In our third month we add some more objectives, join the gym, see a Personal Trainer once per week, workout at the gym 4 days per week, consume no more than 1,800 calories per day... I think you get the picture at this stage.

(And by the way I'm not a fitness expert so please don't take these objectives as anything other than a random example).

You'll notice that in our objectives we're also trying to set good habits, the additional words of 'straight after work" and "at lunch instead of watching television" all help to get rid of old bad habits and replace them with new good habits that actually help achieve our objectives. I'd recommend reading Atomic Habits by James Clear for some brilliant tips on setting good habits.

It's useful to set these objectives all in one go, at the start of the year. This is a good opportunity to plan and set out the roadmap. It's important to remember though that they're flexible and we must adjust them as we go. There's no point having an objective of doing 5 days of exercise per week in month 4 if we actually gained an injury in month 3 that prevents us doing that. In this case we simply change the month 4 objective to something more like "complete mandated physio exercises every day". Life always changes, it's never going to work out exactly how we think at the start of the year.

Objectives must always be realistic. Don't set your first month objectives to be life altering, if you've hardly ever exercised before you're not going to suddenly be running 5km every day. The whole point of thinking about objectives in this way is that they build up to our vision, we don't hit our vision on day 1.

Similarly, objectives should be challenging but not impossible. They must take us out of our comfort zone and engage us but should not be anxiety inducing. Humans develop and grow best when we're just outside of our comfort zone.

Tracking against our objectives is really important. Personally, I use Notion which has some great templates to get started, I use the habit tracker for day-to-day tracking and the roadmap for objective setting, putting each objective in to monthly columns so I can see at a glance how the objectives build each month towards the vision. Trello is another great tool for this, and it's super easy to use. I also like the 'Don't break the chain' method.

Remember, objectives get us to our vision, they aren't our end state, they must take us just out of our comfort zone, be flexible, and make us replace bad habits with good ones.