In a recent blog post Instagram, the photo sharing social network, gave a few more details on it's controversial yet necessary plans to introduce adverts in to user's feeds. They gave a preview of how the adverts will look in your feed and gave assurances that they will be 'creative and engaging' adverts.

Instagram seem to be treading lightly with introducing these adverts and a big 'Sponsored' graphic shows above each advert so you know what it is. They'll also be allowing people to give feedback on the adverts to help ensure they remain relevant to you.

To give even more assurances Instagram are only allowing adverts from selected partners who already have a good standing in the Instagram community and I imagine all the ads will be vetted by the company before going live.

What do you think of adverts appearing in your Instagram feed. Is it a necessary evil or should they try and get revenue from other sources? Leave your comments below.